TikTok is introducing a updated setting that enables them to cut down on the amount of AI-made content appearing in their feeds. This step comes as the company announced that it now features over 1 billion content made with AI.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global rollout. This shift comes amid a increase in AI content, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising channels on a competing service primarily display clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a term for inferior, bulk-generated content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers like content produced via AI tools, including computer-generated images to educational videos, and we want to provide users the power to increase or decrease of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its app labeled as artificially created. Collectively, in excess of 100 mn media items are added to the service each day, making AI content a minor portion of its total content library.
How to Adjust Settings
Viewers will be capable of limit or boost the volume of AI content they view by using the content preference setting in the app and picking “AI-generated content”. Other topics that currently be adjusted under the setting cover current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s rules mandate content makers to tag convincing AI-made content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any believable artificial content that is without a tag can be taken down under its terms of service.
In addition, the platform will now attach an AI-generated tag to content created with its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This measure is designed to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The company is additionally introducing a $2m AI literacy fund for professionals and institutions to develop learning resources about using AI responsibly. This project will benefit educational bodies focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid discussion over proposals to lay off hundreds of content moderators in the United Kingdom. It is set to reduce a significant number of roles in its user protection division in London, with labor groups and digital protection specialists expressing worry that people are being substituted by machine-led review.
A company official explained that people-led review would still have a role, but artificial intelligence can protect employees by removing the most harmful content ahead of it gets reviewed by people. TikTok stated a 76% decrease in disturbing and violent content reviewed by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
